Tech that Scales Business Development
Hey there entrepreneurs,
Welcome to the Better Business Brief, where I share takeaways from:
- running a business I’m building to sell for millions
- my consulting with business owners building to sell for millions
- tips and tricks you can use to do the same
Many people have told me one of my superpowers in business is knowing the right tech to get the job done or speed up a process. I try to use this to help whenever I can.
With a category 5 hurricane barreling its way straight towards me right now, I figured I’d get to the point quick with this one and just give you some really simple, to the point tech that helps me generate more opportunities for any business I use them for.
So today, in less than 5 minutes, I’ll give you:
🤖 My Top 5 Softwares for Generating Business
💡 How I Use Them
💸 How Each Can Help Your Business Grow
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Without further ado, here they are:
This one is simply by far and away the most flexible CRM I’ve ever used for the best price. It is completely customizable, and for really any business, it has just about everything you’d need to ramp up what you’re doing. It’s cheap too - just under $100/month, which is a lot less than most CRMs. One example of a business I use it for is an HVAC company in our portfolio where a goal of theirs is to get more recurring revenue. We use GoHighLevel to send review requests, collect payments and make estimates in the field, track ad spend and return, and to re-market to past customers to offer them a maintenance plan via text and email automation. Since adding this, they have increased their maintenance plans by about 90%, making the business worth more. Use this as your base of operations to keep track of everything in your business.
This is the G.O.A.T. of email outreach softwares. If you have a compelling offer and know who your ideal customers are, simply put, you can send up to 50 highly targeted emails to businesses in a particular local area and industry every single day on autopilot. It pulls all kinds of data to aggregate everything you need to know about all these businesses in one place as well. We used this to find our first acquisition for the blue collar private equity side and we’ve used it to set at least a few dozen in person meetings with high level prospects for our services in the last couple months. It’s a little pricey at $400/month for the local area or $500 for the whole U.S. but many businesses can make this back with one or two customers, so it’s worth it.
This is a native platform for LinkedIn. It’s fantastic for compiling a “hit list” of people you want to speak to and close as prospects. I’d give the caveat that it’s particularly better for professional services - mostly because the audience skews towards a little more professional. But if you are in the B2B sales space, this is your best friend. I used this to break into the Mergers and Acquisitions space originally by creating a list of everyone I wanted to network with and learn from in the space across the country. This one has a cost at about $90/month but if you’re using it right, you’re covering that and way more every month. Also, if you only need a list once, you can just build it off the free trial. The next software was the secret sauce behind doing what I did at scale…
This is ReSquared for LinkedIn basically. It allows you to send many highly targeted connection requests and messages in a sequence of automation every single day. I used it in conjunction with Sales Navigator to build a list and then to connect with and start conversations with people I wanted to talk to every day. Once you’ve got your Sales Navigator list, you just plug it in to get things rolling. Once someone responds to your automated message, it turns off and you become a real human and talk to them. My tip here is that you push to talk off platform at this point and make a genuine connection, over video call if you can. Which brings me to my last and final piece…
You’re living under a rock if you’re not using Calendly. It’s free to use its basic features, which is all that most people need. It connects to your calendar and to your video call software so that someone can go to a link and just book a call with you at a time that you are actually available. It’s like having an assistant to handle all of your scheduling without having to pay one, and with less friction and mistakes. For ANYONE in the B2B space or professional services, you simply need to be using this, or you’re kidding yourself. What I do is I use this to get off platform of wherever I am messaging or emailing with someone so that we can get to the bare bones of what we actually want to discuss and see if we can do business together.
Stop living in the dark ages. Use these softwares to level up and scale up what you’re already doing, and to do it easier and more efficiently.
If you like the idea of any of these, but don’t know how to implement them yourself, or just want to make sure that you do it right, I can help you out. Just book a call with me on my Calendly page here: https://calendly.com/brodyvinson/strategic-partnership-brainstorm-with-brody-zo-clone (see what I did there?)
Be great. Keeping growing and aspiring. And as always: I hope you got something from this.
If you did, share it with a friend who may too, as this is the best way for me to grow it and make this better.
They can even sign up here :)
Happy value-building to all of you!
See you next time for Better Business Brief,
-Brody
